KitKat
KitKat Studybreak
An earned PR campaign blending hypnotic ASMR and the Pomodoro Technique to craft the ultimate study playlist.
This project was nominated in the Best Use of Research and Insights category for the 2025 Mumbrella CommsCon Awards.
Agency: TBWA \ Eleven
Executive Creative Director: Russ Tucker
Senior Copywriter: Angus Loxton
Junior Art Director: Louis Royle
Agency Producer: Aja Sandoval
Client Partner: Maggie Stergiopoulos
Business Director: Niamh Hamill
Animation Partner: RESN
Music Composition Partner: Mosaic Music & Sound
