Wild Turkey

Music 101 Mentorship Program with Angus & Julia Stone

An earned PR media campaign that maximised awareness, credibility, and excitement around Wild Turkey’s 2024 Music 101 Mentorship Program, highlighting Angus and Julia Stone as mentors and driving national participation.

Launch

Case Study

Agency (Competition Production & Earned PR): TBWA Sydney \ Eleven

Executive Creative Director & Film Director: Russ Tucker

Art Director: Louis Royle

Agency & Line Producer: Aja Sandoval

Junior Producer: Luke Tatham

DOP: Felix Ferguson

Sound: Greg Bye

Photographer: Dan Gosse

Editor: Felix Ferguson

Casting Director, Mentorship Program: Rebecca Andrews